Building successful,
future-proof retail brands
since 2002

Our story

How it began

RCD was established in 2002 by long term retail
consulting and design specialist Stewart Caddick. Being an architect by profession and building on a
lengthy career leading agencies like Portland London,
Stewart spotted the need in the Middle East for a hybrid
retail consulting and design agency that would combine
architecture and spatial design, customer journey design
and technology / digital experience enhancement under
one umbrella. RCD has been the sole retail designer for Dubai Duty Free since its inception and over the course of the past two decades has partnered with many of the regional leading
retail organizations including Emaar, Maijid Al Futtaim,
Aldar, Al Futtaim Retail as well as international brands like
Abercrombie & Fitch, Raymond Weil, Hollister and
Jumeirah Hospitality Group.

Why we do what we do

Our mission is to design and deliver
commercially successful retail concepts and
shopper and traveller experiences, making our
client’s stores and businesses and ready to compete successfully in a fast-changing and ever more digital world.

  • Stand
  • Inspire
  • Captivate
  • Engage
  • Enhance
  • Grow

A growing Middle Eastern success story

Global experience, locally applied.
  1. 2011

    Project managed the
    292 room Jumeirah
    Creekside Hotel in Dubai

  2. 2012

    Developed the digital
    advertising platform for
    Dubai Duty Free
    comprising over 700

  3. 2014

    Appointed as lead design
    consultant for Dubai Duty
    Free for the Al Maktoum
    International Airport project
    (over 1 million square feet)

  4. 2015

    Hired as commercial
    advisor and consultant
    (non aeronautical
    revenues) for the new
    Bahrain International
    Airport Terminal

  5. 2016

    Worked with
    Abercrombie & Fitch to
    bring first Hollister and
    A&F stores to the Middle

  6. 2017

    Inaugurated Concourse
    D at DXB, where RCD
    provided retail design
    consultancy, signage
    design and wayfinding
    consultancy for the
    entire concourse.

  7. 2018

    Designers of the
    new Freddy's F&B
    concept for the
    Middle East

  8. 2019

    Awarded contract to
    provide wayfinding
    consultancy and
    signage design for the
    entire Meraas retail
    estate in Dubai

  9. 2020

    Designed post-COVID
    operating strategy for
    Dubai Duty Free
    setting the standard
    for airport retailers
    around the world.

Our Philosophy

Constant positive transformation is our mantra.
We always put the client’s objectives first and
seek for the perfect balance between digital
and non-digital elements in our architectural,
physical store and customer journey designs.

In our vision technology needs to serve a purpose, being a
crucial means to an end, a key facilitator applied cleverly
and creatively. Our solutions are aimed at creating
maximum value to all stakeholders that are impacted by
them, be it our clients, our client’s clients or other parties.
We strive for the most beneficial cost-benefit ratio and a positive return on investment.

7 pillars of Connectology

Connectology Creation Connectology People Connectology Process Connectology Space Connectology Impact Connectology Technology Connectology Insight

Our team

The RCD team is made up of a
diverse mix of passionate
enthusiastic specialists, combining
many years of local and global
experience with a very diverse and
strong skill-set.

We believe we have some of the best people
in the industry working with us and the proof
of that is in every project delivered as well as
in the list of highly satisfied clients who place
their on-going trust in us.

Mayssam Attara

Director of Design

Aldwin Tanyag


Basheer Kattarmoola

Office Assistant

Francis Joseph Eustaquio


Linse Jose Chirayath


Michelle Andino

Director of Finance

Nashath Abdul Hameed

Project Manager

Nazhath Shehariar

Project Manager

Upul Kumara


End-to-end solution delivery



Architects and
interior designers


communications experts

graphic designers