RCD was established in 2002 by long term retail
consulting and design specialist Stewart Caddick. Being an architect by profession and building on a
lengthy career leading agencies like Portland London,
Stewart spotted the need in the Middle East for a hybrid
retail consulting and design agency that would combine
architecture and spatial design, customer journey design
and technology / digital experience enhancement under
one umbrella. RCD has been the sole retail designer for Dubai Duty Free since its inception and over the course of the past two decades has partnered with many of the regional leading
retail organizations including Emaar, Maijid Al Futtaim,
Aldar, Al Futtaim Retail as well as international brands like
Abercrombie & Fitch, Raymond Weil, Hollister and
Jumeirah Hospitality Group.
Our mission is to design and deliver
commercially successful retail concepts and
shopper and traveller experiences, making our
client’s stores and businesses and ready to compete successfully in a fast-changing and ever more digital world.
Project managed the
292 room Jumeirah
Creekside Hotel in Dubai
Developed the digital
advertising platform for
Dubai Duty Free
comprising over 700
Appointed as lead design
consultant for Dubai Duty
Free for the Al Maktoum
International Airport project
(over 1 million square feet)
Hired as commercial
advisor and consultant
revenues) for the new
Abercrombie & Fitch to
bring first Hollister and
A&F stores to the Middle
D at DXB, where RCD
provided retail design
design and wayfinding
consultancy for the
Designers of the
new Freddy's F&B
concept for the
Awarded contract to
signage design for the
entire Meraas retail
estate in Dubai
operating strategy for
Dubai Duty Free
setting the standard
for airport retailers
around the world.
Constant positive transformation is our mantra.
We always put the client’s objectives first and
seek for the perfect balance between digital
and non-digital elements in our architectural,
physical store and customer journey designs.
In our vision technology needs to serve a purpose, being a
crucial means to an end, a key facilitator applied cleverly
and creatively. Our solutions are aimed at creating
maximum value to all stakeholders that are impacted by
them, be it our clients, our client’s clients or other parties.
We strive for the most beneficial cost-benefit ratio and a positive return on investment.
7 pillars of Connectology
The RCD team is made up of a
diverse mix of passionate
enthusiastic specialists, combining
many years of local and global
experience with a very diverse and
We believe we have some of the best people
in the industry working with us and the proof
of that is in every project delivered as well as
in the list of highly satisfied clients who place
their on-going trust in us.
Director of Design
I am the wayfinding design team leader at RCD. I graduated with honors from the American University of Science and Technology in Lebanon, where I have received my Bachelors of Fine Arts in Graphic Design and Visual Communication.
Over the last 14 years in RCD, I have worked with major international developers on a variety of project types - residential; mixed-use; retail; healthcare; hotel; resort; commercial and airport.
Director of Finance